Mass Media Project

Mass media refers to communication devices, which can be used to communicate and interact with a large number of audiences in different languages.

Print media encompasses mass communication through printed material. It includes newspapers, magazines, booklets and brochures, house magazines, periodicals or newsletters, direct mailers, handbills or flyers, billboards, press releases, and books.

Electronic media is the kind of media which requires the user to utilize an electric connection to access it. It is also known as 'Broadcast Media'. It includes television, radio, and new-age media like Internet, computers, telephones, etc.

With the advent of Internet, we are now enjoying the benefits of high technology mass media, which is not only faster than the old school mass media, but also has a widespread range. Mobile phones, computers, and Internet are often referred to as the new-age media. Internet has opened up several new opportunities for mass communication which include email, websites, podcasts, e-forums, e-books, blogging, Internet TV, and many others which are booming today. Internet has also started social networking sites which have redefined mass communication all together. Sites like Facebook, Twitter, and YouTube have made communication to the masses all the more entertaining, interesting, and easier!
Enternet is the most important device of the new age media. The discovery of Internet can be called the biggest invention in mass media. In earlier days, news used to reach people only with the morning newspaper. But today, live updates reach us simultaneously as the events unfold. For example, the royal wedding of Kate Middleton and Prince William was watched live on the Internet by millions of people around the world. Internet has inspired interaction and connectivity through its social networking medium. It has become one of the core means of mass communication. We cannot think of leading our lives without it. Let us see how Internet impacts mass communication through the following mediums.

Visual media like photography is also a crucial medium since it communicates via visual representations. Public speaking, and event organizing can also be considered as forms of mass media. Though print media is still popular, it is not environmentally viable. More and more people are shifting to e-newspapers, eBooks, e-brochures, etc. Internet has completely transformed the traditional ideas of communication. Mass communication, over a period of years, has depicted an evolving trend, and with the advancements in technology, it will continue to do so in future too. All you have to do is keep yourself abreast with the latest innovation in mass communication!

http://www.buzzle.com/articles/different-types-of-mass-media.html